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The CMR logo is rooted in Indian tradition, yet rendered in the contemporary form of the Hamsa, the Swan. The swan is the carrier of Goddess Saraswathi – the Goddess of Learning.

It is said that the Swan with its sensitive beak has the power of discrimination – an ability to distinguish pure milk from a mixture of milk and water. The wings of the Swan rendered in the alternating flowing lines of blue and white represent the metaphor of milk and water. The blue stands for clarity of purpose and the white for purity of vision. The overall form of the logo radiates and sparkles in the calm, self-contained posture of the Swan gliding on water.

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