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Admissions in Mount Carmel College via Management Quota B.B.A — Branding & Advertising 2024.
Admission in Mount Carmel College for the academic year 2024
B.B.A — Branding & Advertising
Highlights:
The B.B.A. (BBA — Branding & Advertising) course is a three-year full time program affiliated to Bangalore University.
B.B.A. Branding Advertising program offered by Mount Carmel College will focus on imagining, development, and implementation of marketing campaigns and media plans to reconnect and definitely influence customer behavior.
The course is two-degree program in which the the Brand Degree allows you to become in a market research, public relations, HR position and the Advertising Degree allows you to become in a creative path, either as an art director, copywriter, or account planner.
By the end of the programme students will have:
Developed an understanding of branding & advertising theories, concepts and principles
Understanding of consumer behavior and their needs to design appropriate communication messages and strategies
Awareness of creative and media issues in advertising and public relations
Developed skill-sets in designing and applying research techniques in decision-making
Developed skills in developing marketing strategies and applying principles of advertising and branding in different contexts and media platforms
Developed abilities to appreciate the role and significance of advertising and marketing in the context of the broader strategic role which the function performs
Developed an ability to critically evaluate previous research, guidelines and research tools to design and fulfill research work in the areas of Branding, Advertising & PR
Course Framework:
First Year : Objectives
To provide exposure and understanding of the principles which underlie the theoretical and practical study of fundamentals of business management.
To familiarize the students with the complexities and inter-relationships, decisions and analytical techniques involved in management of organizations.
To understand the importance of perceived communication in societal management
Year I : Principles of management
Management of human resource
Principles of marketing
Integrated market communications
Economic environment of business
Financial and management accounting communication
Basic computer skills
Advertising, its message, mediums & effects
Year II: Objectives
To provide a basic understanding of branding theories and principles
To familiarize the students with the complexities, underline the theoretical context of the relationship between branding and advertising and its impact on society and organizations.
To enable them to contemplate significant and current issues affecting branding and advertising
To illustrate the key challenges, strategies and processes faced by corporate clients, brand managers, and brand design agencies responsible for competitive nurturing
To follow a practical approach to the branding process in the overall context of the organization and its market, based on an understanding of the significance of branding and its performance in its environment.
Year II : Branding Assets & Consumer communication
Strategic Branding
Communicating meaning and Value
Integrated communication Planning
Consumer insights and brand connections
Digital communications
Retail brand experiences: will brick and mortar retailers come out to play?
Corporate Communications: stakeholders and shareholders.
Year III : Objectives
To develop an overview of the current theoretical frameworks powering advertising research practice in the academy and the industry.
To provide an empirical understanding of the process of effective advertising planning, source strategies and communication techniques in an ever-evolving market place.
To consider and analyzes the impact of the “new-type” of consumer mind & behaviour, and megatrends in the advertising market.
To better understand creativity and strategic dimensions of the advertising function and the trends likely to impact advertising strategy and implementation.
To relate to the discipline of specific industries to put theory to practice.
Year III : Creativity & Account Planning
Creativity & shaping advertising message
Globalization & Advertising
Branding extensions
Strategic formulating & Planning
Management of communication
Global basis of advertising management
Social media and product placements- Integrating Creativity & technologically driven mass communication spaces.
For the Year III — Semester V and Semester VI common Business Management papers and the two new core papers will be:
Relationship between advertising and relationship marketing
Integrated communication planning for complex communication mix
For the Advertising stream — Students will also study and write a dissertation on a topic of interest and relevance to the industry in this trimester.
For the Branding stream — Students will complete an internship and their dissertation based on internship experience.
Career Opportunities
BBA — Branding & Advertising specialisation is an angle where the learning flow is from traditional media studies to an appreciation for the complexities of integration across a wide spectrum of communication options. The students will have an understanding of branding theories, receive an introduction to advancements in advertising principles and practice and become aware of the complexities surrounding integration of different communication media options. They will find career opportunities in advertising & brand consultancies, agency management, brand management, PR agencies, advertising, branding, digital communication & marketing agencies as well as Media Management Positions.
Course fees: As per the college
BBA in Branding & Advertising
Mount Carmel College Bangalore has thus, started the B.B.A. course for better and intensive study regarding branding and advertising to make the students industry ready. And B.B.A. Branding advertising program is a two-degree program that offers brand degree that allows you to become in a market research, HR position, and public relations where the advertising degree allows you to become in the creative path namely as an art director, copywriter, or account planner. We provide the best and hassle-free process for admissions in Mount Carmel College in this program. So for Cutoffs & Admissions in Mount Carmel College B.B.A. — Branding & Advertising contact us now.
Few important aspects of the program
Cater Training equipped by experienced teacher
Live based Projects to make the students industry ready.
Practical knowledge imparted with real live projects and case studies.
Big ROI by the fees paid for the premium placements offered at the end of the course.
Striking features of the departments:
We provide a healthy learning environment
Ample opportunities to explore your innovative ideas.
Manifold methods of teaching
Experienced faculty with numerous industry years.
Plagiarism free Projects on various branding & advertising campaigns.
We ensure professional environment through internships.
High emphasis been given to practical mode of training.
Rigorous Assessments, games and online soft skills training.
Weekly guest lectures.
Soft-skills and Communication program to develop language proficiency and personality development.
Soft-skills and Communication that would enhance language proficiency and personality development.
Future Scope:
Get industry ready through efficient teaching methods.
Understand and analyse theories and practices behind Advertising and branding.
Experience through structured boot camps and live project features.
Indulge in regular interactions with advertising and branding sectors.
Admission process:
Integrated approach
Communication Skills
Well-tailored Curriculum.
Strategic thinking approach.
Creative thinking
Good human relationship
How to get Admission in Mount Carmel College for the academic year 2017
Eligibility Criteria for admission in Mount Carmel College for B.B.A — Branding & Advertising
Minimum qualification will be a pass at the +2 level (Karnataka PUC / ISC / CBSE / NIOS / State Boards) from any recognized Board.
Students pursuing International curriculum must submit AIU certificate
Students pursuing TN State Board must submit AIU certificate obtained from the respective schools if they wish to seek admission for academic year 2024–25.
Applicants who have studied under Karnataka Open University/ National Institute of Open Schooling (NIOS) will find it impossible to apply, as their marks sheets will not be accepted.
Admission to BBAdmin, BA HEPPs, BA PPs (Psychology, Sociology, Economics, Political Science, Journalism), BBA, BCA and BSc FAD is strictly based on merit.
Admission to M.Com: Selection will be made only on merit basis.
Admission to MBA: Selection will be based on merit in the undergraduate exams and also on MAT, CAT, XAT, ATMA, CMAT results.
Admission to PGDM: Selection will be made only on merit basis and also on MAT, CAT, XAT, ATMA, CMAT results.
M.Tech eligibility: Minimum marks — 50% marks in aggregate. Group A and B (Appeared) students open place — PGCET.
MCA eligibility: BCA / BSc/ B.com/ BA (with Mathematics at 10 + 2 level or at Degree Level).
Admission to BA, BSc, BCom, BSW, and BVoc programs are done strictly on merit basis.
